Live brief is set in industry where you present a live show with a set and professional people.
Where as a competition brief is open to all. It allows you enter a competition online where you can upload your work and have a set time to do it in. in the end result you get an incentive, which could be something along the lines of cash or anything that can be giving away (such as ipod’s, ps3 and etc).
Walkers launched a competition to everyone to make their own flavours and post in their ideas. The chosen idea will become successfull and have a certain amount of shares with the company!
For a live brief, Channel 4 created a brief for the student who are inot animation or stidents who work in the industry of media. This is the poster that was created for this brief...
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